We started 99Igames because we had grown tired of mobile games that confuse a hostage situation for a business model. Energy meters that exist to interrupt you. Forced ads that slot in before the action you were about to take. Endless pop-ups for things you never asked for. The genre had drifted from the players who fell in love with it.
Our answer is small. We ship fewer titles than we could. Each one is built around a single defensible idea — block placement done right, a stack-the-tower game that values patience over panic, a reflex arcade with two buttons and a leaderboard that rewards focus. We polish them until they feel like flagship releases on a phone, not afterthoughts.
We are deliberately dull about a few things. Latency budgets. Frame rate. Battery cost. Onboarding length. The player should never feel the engineering — they should feel the game. We say no to features that fight the player, and yes to features that respect their time.
If you have ever closed a phone game frustrated by everything around it but the game itself, our catalogue was built for that frustration. We cannot promise you'll love every title we ship. But we can promise none of them will waste the seven minutes you have between things.
— The 99Igames team